Keeping customers and prospects engaged with the latest product updates is crucial for sustainable business growth.
A product update LinkedIn sequence allows you to efficiently inform your network about new features, upgrades, or changes to your offering.
In today’s highly competitive market, leveraging a structured sequence on LinkedIn to showcase product improvements can increase customer retention, upsells, brand loyalty and mindshare.
With open rates of up to 40% on LinkedIn messaging, a tailored product update sequence is a powerful way to drive interest and sales.
What is the Product Update LinkedIn Sequence?
A Product Update LinkedIn Sequence is a targeted outreach strategy focused on informing contacts about new features, upgrades, or changes related to your product or service offerings.
Unlike general marketing campaigns, a Product Update Sequence has some key characteristics:
- Laser-focused messaging: The content exclusively highlights recent product updates rather than broader marketing messages. This enables you to provide specific value surrounding new developments.
- Existing contacts: The sequence targets existing customers or prospects who have previously expressed interest and are likely to care about improvements to your offerings.
- Structured nurturing: Multiple touchpoints are used to educate contacts about key product updates in an organized sequence over time. This nurtures ongoing relationships.
- Conversion focus: While it provides valuable information, the end goal is typically to guide contacts towards conversions like renewals, upsells, or add-ons based on showcasing new features or upgrades.
The strategic, conversion-centric nature of a Product Update Sequence sets it apart from general promotional campaigns.
It enables brands to increase retention and unlock new revenue streams from an interested audience.
Why is the Product Update LinkedIn Sequence Useful?
The Product Update LinkedIn Sequence is an effective marketing tool, offering several benefits crucial for achieving specific marketing goals:
- Enhanced Customer Engagement: By consistently updating your audience about product developments, you maintain and deepen customer engagement. Regular updates keep your brand top-of-mind and demonstrate a commitment to improvement and innovation.
- Increased Product Awareness and Education: This sequence educates your audience about the features and benefits of your updates. It’s an opportunity to highlight how these changes address customer needs and add value, thereby increasing product awareness.
- Boosted Credibility and Trust: Sharing updates through a professional platform like LinkedIn enhances your brand’s credibility. Regular, transparent communication about product evolutions fosters trust among your audience.
- Targeted Messaging for Better Conversion: LinkedIn allows for targeted messaging based on user profiles and behavior. This precision helps in tailoring your product update messages to the right audience, leading to better conversion rates.
- Feedback and Market Insights: The interactive nature of LinkedIn provides immediate feedback from customers. This feedback is invaluable for understanding market reception, gauging user sentiment, and gathering insights for future product developments.
- Reduced Churn Rate: By keeping customers informed and engaged with new updates, you reduce the likelihood of churn. Customers who are aware of ongoing improvements and added value are more likely to remain loyal.
- Lead Generation and Nurturing: The sequence can attract potential customers and nurture leads by showcasing ongoing improvements and the dynamism of your product. It helps in building a pipeline of prospects interested in your evolving product offerings.
- Cost-Effective Marketing: Compared to traditional marketing channels, LinkedIn sequences can be more cost-effective, offering a wider reach with potentially lower investment, especially considering the focused targeting and personalization capabilities.
- Strengthened Position in the Market: Regular updates position your company as an active and evolving player in the market. This strengthens your market position and can set you apart from competitors.
In summary, the Product Update LinkedIn Sequence is a multifaceted tool that enhances customer engagement, boosts product awareness, builds trust, improves conversion rates, provides valuable feedback, reduces churn, generates leads, offers cost-effective marketing solutions, and strengthens market positioning.
These benefits make it a powerful strategy in achieving a range of marketing goals.Top of Form
What Businesses Should Use Product Update LinkedIn Sequence?
Implementing a Product Update LinkedIn Sequence can be particularly beneficial for certain types of businesses and industries, primarily due to the nature of their products, customer base, and marketing goals.
Here are some examples:
- Software and Technology Companies: Ideal for announcing frequent updates, new features, or security enhancements to a tech-savvy audience.
- B2B Service Providers: Useful for sharing new services, industry insights, and positioning as thought leaders.
- Healthcare and Biotech Firms: Effective for updating on innovations, new medical devices, pharmaceuticals, and research breakthroughs.
- Educational Technology and E-Learning Platforms: Great for informing about new courses, features, and educational tools.
- Manufacturing and Industrial Companies: Beneficial for announcing product line updates and new technologies to industry decision-makers.
- Financial Technology (FinTech) Companies: Crucial for updating on financial product enhancements, security features, and compliance tools.
- Real Estate and Construction Firms: Suitable for showcasing new projects, building techniques, and market insights.
- Retail and Consumer Goods Companies: Strategic for introducing new product lines and reaching retailers and distributors.
- Creative and Digital Agencies: Effective for displaying latest creative work, campaign successes, and new services.
In essence, businesses that frequently update their products or services, operate in rapidly evolving industries, or have a significant B2B component stand to benefit greatly from a Product Update LinkedIn Sequence.
The platform’s professional audience and networking capabilities make it an ideal channel for these industries to keep their audience informed and engaged.
Best Practices for Product Update LinkedIn Sequence
Here are some best practices to develop an effective Product Update LinkedIn Sequence:
- Focus on Relevance – Only target those likely to care about specific updates based on past engagement and intent signals. Avoid spamming all contacts.
- Lead with Value – Summarize what the new capability or enhancement means for the customer in the headline and leads. The updates are the hero.
- Leverage Visuals – Attach images, gifs or videos highlighting new interfaces, features and change logs when possible. This increases interest and comprehension.
- Structure for Continuity – The sequence should have an introductory, middle and closing phase when showcasing a major update over time.
- Time Strategically – Link deployments to seasonal trends, quarterly releases, or external market events your audience connects with. Leverage momentum.
- Promote Gated Content – Provide access to detailed release notes, exclusive demos and updated support portals after contacts engage with sequence.
- Drive Clear CTAs – Include specific conversion-focused calls-to-action in later sequence touchpoints.
Common Pitfalls:
- Targeting contacts irregardless of relevance due to laziness or haste.
- Focusing too much on company announcements rather than customer benefits.
- Blocky text and link-heavy messaging without visual flair.
- Disjointed sequence that feels random rather than methodical.
- Self-centered messaging that is promotional rather than helpful.
- Forgetting the CTA or end conversion objective altogether.
The impact of these sequences is optimized when contacts feel informed and assisted, not marketed or bombarded. Personalization and customer-centric positioning is key.
Examples of Product Update LinkedIn Sequence
Discover how to captivate and engage your audience with our guide to crafting impactful Product Update LinkedIn Sequences. Explore these detailed examples, each tailored to different business contexts, to elevate your marketing strategy.
Sequence #1: Software Company Releasing a Major Update
Objective: Announce a significant software update, highlighting new features and improvements to engage existing users and attract new customers.
Message #1: Teaser Announcement
- Subject: “Exciting Changes Are Coming Soon!”
- Content: Create anticipation with a brief mention of an upcoming major update, hinting at new features without revealing too much.
- CTA: “Stay tuned for more details!”
Learn how to create this LinkedIn message template
Message #2: Feature Highlight
- Subject: “Introducing Our Game-Changing Feature!”
- Content: Detail a key new feature of the update, focusing on how it solves specific problems or improves user experience.
- CTA: “Learn more about this feature here.”
Learn how to create this LinkedIn message template
Message #3: Full Update Reveal
- Subject: “Our Biggest Update Ever is Here!”
- Content: Provide a comprehensive overview of all new features and improvements, emphasizing the value added to the user.
- CTA: “Update now to experience the new features!”
Message #4: User Testimonial
- Subject: “See How Our Update is Making a Difference!”
- Content: Share a testimonial or case study demonstrating the positive impact of the update on a real user.
- CTA: “Join them by updating today!”
Learn how to create this LinkedIn message template
- Testimonial LinkedIn message template
- Case study LinkedIn message template
- Social proof LinkedIn message template
Message #5: Follow-Up and Feedback Request
- Subject: “Your Opinion Matters to Us!”
- Content: Encourage users who have updated to provide feedback, reinforcing the company’s commitment to continuous improvement.
- CTA: “Share your feedback here.”
Learn how to create this LinkedIn message template
Sequence #2: E-Learning Platform Adding New Courses
Objective: Inform users about new course offerings, emphasizing the expansion of learning opportunities to drive course enrollments.
Message #1: Initial Announcement
- Subject: “Expand Your Knowledge with Our New Courses!”
- Content: Announce the addition of new courses, highlighting a few key subjects or skills that will be covered.
- CTA: “Explore our new courses!”
Learn how to create this LinkedIn message template
Message #2: Detailed Course Breakdown
- Subject: “Dive Deep into Our Latest Course Offerings”
- Content: Provide detailed descriptions of the new courses, including instructors, curriculum, and intended audience.
- CTA: “Enroll in a course today!”
Message #3: Limited-Time Offer
- Subject: “Special Offer on Our New Courses – Limited Time!”
- Content: Introduce a limited-time offer or discount for early enrollees to create urgency.
- CTA: “Take advantage of this offer now!”
Learn how to create this LinkedIn message template
Message #4: Student Success Story
- Subject: “Success Stories from Our Students”
- Content: Share a story of a student who achieved success through courses on the platform, relating it to the new offerings.
- CTA: “Start your success story – enroll now!”
Learn how to create this LinkedIn message template
- Customer story LinkedIn message template
- Testimonial LinkedIn message template
- Case study LinkedIn message template
- Social proof LinkedIn message template
Message #5: Reminder and Final Call
- Subject: “Last Chance to Join Our Newest Courses!”
- Content: Send a final reminder about the new courses and the ending offer, emphasizing the opportunity for growth and learning.
- CTA: “Don’t miss out – enroll today!”
Learn how to create this LinkedIn message template
Sequence #3: Consumer Goods Brand Launching a New Product Line
Objective: Generate buzz and drive sales for a new line of products, focusing on features, benefits, and customer engagement.
Message #1: Sneak Peek Teaser
- Subject: “Get Ready for Something Amazing!”
- Content: Build excitement with a sneak peek of the new product line, teasing unique features or design elements.
- CTA: “Sign up for exclusive updates!”
Learn how to create this LinkedIn message template
Message #2: Product Reveal
- Subject: “Introducing Our Revolutionary New Product Line!”
- Content: Officially reveal the new product line, highlighting key innovations and benefits.
- CTA: “Discover the new range here.”
Learn how to create this LinkedIn message template
Message #3: Customer Reviews
- Subject: “Hear What Others Are Saying About Our Newest Products!”
- Content: Share early customer reviews or influencer endorsements to build trust and credibility.
- CTA: “Join the trend – shop now!”
Learn how to create this LinkedIn message template
- Reviews LinkedIn message template
- Testimonial LinkedIn message template
- Case study LinkedIn message template
- Social proof LinkedIn message template
Message #4: Usage Tips and Ideas
- Subject: “Maximize Your Experience with Our Products”
- Content: Provide tips, ideas, or tutorials on using the new products effectively.
- CTA: “Learn more and get inspired!”
Learn how to create this LinkedIn message template
Message #5: Special Promotion Announcement
- Subject: “Exclusive Offer on Our New Product Line!”
- Content: Announce a special promotion or discount to incentivize purchases.
- CTA: “Take advantage of this offer before it ends!”
Learn how to create this LinkedIn message template
How to Create Your Own Product Update LinkedIn Sequence
Executing effective product update LinkedIn sequences requires strategic planning and iterative optimization.
This 5-step framework distills the key considerations for developing high-converting sequences that drive measurable impact from each product release.
Step 1: Identify your objectives
Before deploying any outreach, clearly define the specific conversion events or micro-conversions you want to drive with each sequence.
Common goals include converting free users to paid plans, increasing existing customer plan values, driving add-on purchases, winning back churned users, or simply gathering valuable product feedback.
Additionally, carefully identify which audience segments will derive the most value from the planned updates.
This could be based on use case, plan type, industry role, or prior feature usage history. The relevance of messaging takes priority over blasting every contact.
Leverage intention and engagement signals to intelligently filter prospects who are primed for targeted product positioning.
An offer that sparks immediate interest with one group may barely register with another. Define the bullseye segment upfront.
Step 2: Structure an initial sequence flow
The most effective sequences walk contacts through a series of touchpoints that gradually moves them towards conversion.
Start by planning a multi-stage journey that sets framing and intent before driving action.
A sample 5 to 7-part framework could follow the narrative arc:
Initial Teaser → Overview of Benefits → Spotlight Specific Features → Social Proof and Testimonials → Immediate Savings or Exclusivity → Final Call-To-Action.
This sequencing aims to kickstart interest, reinforce ongoing value, build credibility via peers, instill a fear of missing out, and finally present irresistible incentives to upgrade, renew or expand usage.
The closing messages should include clear CTAs or special promotional offers tailored to the defined buyer persona and objectives.
This sequential storybuilding enhances conversions over isolated batch-and-blast techniques. MDraft an agile messaging roadmap as the skeleton.
Step 3: Craft compelling content
The content within each sequence touchpoint should make the product updates the hero. Lead subject lines and copy with directly stating the new capabilities, upgrades or features rather than burying the lead.
Clearly articulate the specific user or customer benefit attached to each change rather than relying on generic corporate speak about innovation.
Visually showcase the improvements whenever feasible through screenshots, brief video demos, graphics or gifs highlighting new interfaces, analytics or workflows.
Seeing is believing – don’t force prospects to fully imagine enhancements or decipher technical jargon.
Bring the updates to life via images. Treat featured customers as the protagonists who will be empowered by the new tools to hit goals. This framing sets relevance and drives clicks.
Step 4: Continually optimize
The initial sequenced roadmap serves as a starting point rather than finished blueprint.
Monitor engagement metrics like open rates, click through rates and conversion rates at every step to pinpoint areas for optimization.
If early sequence messages see high traction but later ones drop off, additional social proof or urgency triggers may be needed to maintain momentum.
Review message copy and asset selection as well. Refine subject lines, personalization variables, featured capabilities, and special promotions based on response trends across segments.
Consider A/B testing alternate sequence flows or greater segmentation by use case or region. The key is continually tracking output KPIs linked to core objectives and fine-tuning approaches.
Set change triggers, such as if conversion rates dip below 20% for a sustained period. Take learnings into the next campaign iteration for continuous improvement.
Step 5: Automate for continual relevance
Executing segmented and optimized sequences involves significant coordination. Rather than manual deployments, leverage automation tools like the ProfitOutreach Sequencer for streamlined timing.
Establish rules to trigger deployment for specific segments when certain conditions are met, such as 90 days since last update message or high risk of churn.
Personalize and version messages, while integrating sensitive data like contract renewal dates.
Programming a sequence once as a template allows infinite reuse. Updates to products and priorities happen continually – the launch of new features can automatically deploy fresh sequences to inform targeted groups without duplicating efforts.
No need to start from scratch every product release cycle. Intelligent listening and custom field syncing will preserve relevance even as offerings evolve.
Automated sequencing powers agility, personalization and iterative growth across the customer journey.
The same rigor applied to product R&D should extend to keeping target segments engaged and demonstrably informed post-release via automated sequences.
How ProfitOutreach Helps You Create Product Update LinkedIn Sequence?
ProfitOutreach significantly enhances the process of creating an effective Product Update LinkedIn Sequence, tailored to the unique needs of your business.
Here’s how it assists:
- Automated Personalization: ProfitOutreach automates the personalization of your LinkedIn and email outreach campaigns. This means each message in your sequence can be tailored to resonate with the recipient, based on real prospect data and the specific details of your offering.
- Customizable Templates: The platform offers a variety of templates that can be easily customized to fit different purposes or needs. This flexibility ensures that your Product Update LinkedIn Sequence aligns perfectly with your outreach goals and brand voice.
- Cold Email and LinkedIn Integration: With features designed for both cold email and LinkedIn message sequences, ProfitOutreach allows you to seamlessly bridge your communication across platforms, ensuring a cohesive and comprehensive outreach strategy.
- User-Friendly Interface for Sequencing: The tool’s intuitive interface simplifies the process of building the right sequence. Whether you’re new to outreach or an experienced marketer, you can easily construct a sequence that fits your campaign’s objectives.
In summary, ProfitOutreach stands out with its ability to automate and personalize outreach campaigns, offer customizable templates, provide seamless integration across platforms, and deliver data-driven insights and extensive resource support, making it an indispensable tool for crafting impactful Product Update LinkedIn Sequences.
Conclusion
A structured Product Update LinkedIn Sequence is a powerful way to boost customer retention, conversions, and revenue growth.
By directly showcasing new features and upgrades relevant to your audience, you can increase renewals, account expansions and product adoption.
With a targeted multi-touch approach, you not only convey improvements but also reinforce ongoing value.
Using the strategies and best practices outlined here, developSequences tailored to your goals.
Leverage automation to scale relevance. With the right messaging, a Product Update Sequence nurtures loyalty while unlocking the revenue potential of your platform’s continual innovation.
Start planning your next customer journey today.
Frequently Asked Questions (FAQs) about Product Update LinkedIn Sequence
Explore our FAQs to master the art of creating effective Product Update LinkedIn Sequences and enhance your digital outreach.
What is a Product Update LinkedIn Sequence?
A Product Update LinkedIn Sequence is a series of targeted messages shared on LinkedIn, designed to inform your network about new features, improvements, or updates to your products or services. It’s structured to build anticipation, provide detailed information, and encourage engagement.
How often should I send updates in my sequence?
The frequency depends on your product cycle and audience engagement. Typically, a balance is struck between keeping your audience informed and avoiding information overload. A common approach is to send updates for major improvements or new feature releases.
What kind of content works best in a Product Update Sequence?
Content that is clear, concise, and visually appealing works best. Include images, infographics, or short videos to explain updates. Also, incorporating testimonials or case studies can add credibility and real-world context.
Can small businesses benefit from a Product Update LinkedIn Sequence?
Absolutely. Small businesses can leverage these sequences to build brand awareness, establish credibility, and keep their audience engaged. It’s a cost-effective way to share updates and reinforce the value of their products or services.
How do I measure the success of my Product Update Sequence?
Success can be measured using LinkedIn analytics to track engagement rates, such as likes, comments, shares, and click-through rates. Additionally, monitor any increases in website traffic, inquiries, or sales following your updates.
Should I personalize my Product Update Messages?
Personalization can significantly increase engagement. Tailor your messages based on the segment of your audience, their industry, or their interaction history with your product. This approach ensures relevance and can enhance the impact of your sequence.
Is it necessary to use a tool like ProfitOutreach for my sequence?
While not necessary, tools like ProfitOutreach can streamline the process, offering automation and personalization. They can save time and enhance the effectiveness of your sequences, especially for larger or more complex campaigns.
What’s the best way to start a Product Update Sequence?
Begin by defining your objectives and understanding your audience. Craft an introductory message that creates interest and sets the tone for the upcoming updates. Ensure it aligns with your overall branding and marketing strategy.
How do I avoid overwhelming my audience with updates?
Focus on major updates that offer significant value. It’s important to maintain a balance between keeping your audience informed and respecting their time. Using a content calendar can help in pacing your messages appropriately.
Can Product Update Sequences lead to direct sales?
While the primary goal is to inform and engage, a well-executed sequence can indeed lead to direct sales. By highlighting the benefits and improvements of your product, you can encourage conversions and upselling.
