In this article, I am going to share with you the most commonly used cold email templates by our customers to promote all kinds of products, services, events, webinars, and tons of different things.
These cold email templates are versatile and can be used by any business, freelancer, or individual.
1. Introduction Cold Email Template
The Introduction Cold Email Template is one of the most commonly used templates because it’s the first cold email in your outreach sequence.
This template is designed to introduce yourself, your company, and your offering to the prospect who has no prior knowledge of your company. It aims to do this in a non-pushy and engaging manner.
The goal is to create a strong first impression and spark interest in your offering, encouraging the recipient to respond or engage further.
Introduction Cold Email Template Example:
Subject Line: Discover How [Your Product/Service] Can Transform [Prospect’s Business/Task]
Hi [Prospect’s Name],
I hope this email finds you well. My name is [Your Name], and I am [Your Position] at [Your Company]. We specialize in [briefly describe what your company does].
I came across [Prospect’s Company/Name] and was impressed by [something specific about the prospect’s company or work]. Given your role in [Prospect’s Industry/Field], I believe that [Your Product/Service] could be a game-changer for you.
At [Your Company], we help businesses like yours [mention a key benefit or solve a specific problem]. For example, [insert a brief case study or success story].
I’d love to set up a time to discuss how we can help you achieve similar results. Are you available for a quick call sometime next week?
Thank you for your time, and I look forward to hearing from you.
Best regards,
[Your Full Name]
[Your Position]
[Your Contact Information]
2. Follow-Up Cold Email Template
The second most commonly used cold email template is the follow-up cold email template.
The Follow-Up Cold Email Template is used when you haven’t received a response to your initial outreach email. It serves as a gentle reminder while providing additional value or information to re-engage the prospect.
This template is meant to remind the prospect of your previous email and renew their interest by highlighting more benefits or addressing potential objections.
The goal is to prompt a response from the prospect, whether it’s to schedule a meeting, ask for more information, or express interest in your offering.
Follow-up cold email template:
Subject Line: Just Checking In: [Your Product/Service] for [Prospect’s Business/Task]
Hi [Prospect’s Name],
I hope you’re doing well. I wanted to follow up on my previous email regarding how [Your Product/Service] can help [Prospect’s Company] achieve [specific benefit or solve a specific problem].
In case you missed my earlier message, here’s a quick summary:
- [Key Benefit #1]
- [Key Benefit #2]
- [Key Benefit #3]
We’ve helped companies like [Client’s Name] see [specific result], and I believe we could do the same for you. I’d be happy to provide more details or answer any questions you might have.
Would you be available for a quick call next week to explore this further?
Looking forward to your response.
Best regards,
[Your Full Name]
[Your Position]
[Your Contact Information]
3. Final Follow-Up Cold Email Template
The Final Follow-Up Cold Email Template is used when previous attempts to reach out have not yielded a response. It’s a last effort to get a reaction from the prospect before you stop your outreach attempts.
This template aims to convey urgency and provide one last compelling reason for the prospect to respond, ensuring they don’t miss out on the opportunity.
The goal is to prompt a final response from the prospect, whether it’s to engage, provide feedback, or formally close the conversation.
Final follow-up cold email template:
Subject Line: Last Chance to Discover [Your Product/Service] for [Prospect’s Business/Task]
Hi [Prospect’s Name],
I hope this message finds you well. I’ve reached out a couple of times about [Your Product/Service], and I wanted to send one final follow-up before closing your file.
We’ve worked with companies like [Client’s Name] to achieve [specific result], and I truly believe that [Prospect’s Company] could benefit greatly from [Your Product/Service]. Here’s a quick recap of what we offer:
- [Key Benefit #1]
- [Key Benefit #2]
- [Key Benefit #3]
If you’re still interested in learning how we can help you achieve [specific result], I’d love to have a quick call or provide more information. If now isn’t the right time, please let me know, and I’ll be happy to reconnect at a later date.
Thank you for considering this opportunity.
Best regards,
[Your Full Name]
[Your Position]
[Your Contact Information]
4. Social Proof Cold Email Template
The Social Proof Cold Email Template leverages testimonials, case studies, reviews, or references from other satisfied customers to build credibility and trust with your prospect.
This template is designed to show that your product or service has been successfully used by others, particularly those similar to the prospect, to alleviate concerns and build confidence in your offering.
The goal is to use the power of social proof to persuade the prospect to engage with you and consider your product or service more seriously.
Social proof cold email template is a generic type of cold email template and for more specific types of social proof you can use any of the following types of social proof cold email templates:
Social proof cold email template example:
Subject Line: How [Client’s Name] Achieved [Specific Result] with [Your Product/Service]
Hi [Prospect’s Name],
I hope you’re doing well. I wanted to share a success story from one of our clients, [Client’s Name], who faced similar challenges to [Prospect’s Company].
[Client’s Name] was able to [achieve a specific result] using [Your Product/Service]. Here’s what they had to say about their experience:
“[Testimonial from Client’s Name highlighting key benefits and results].”
We believe [Prospect’s Company] could see similar results. [Your Product/Service] is designed to help businesses like yours [mention specific benefits relevant to the prospect].
Would you be available for a brief call next week to discuss how we can help you achieve these results?
Looking forward to your response.
Best regards,
[Your Full Name]
[Your Position]
[Your Contact Information]
5. Benefits Cold Email Template
The Benefits Cold Email Template focuses on highlighting the key benefits and advantages of your product or service specifically to your prospect. It is designed to clearly communicate how you solve certain problems your prospect is experiencing.
This template is meant to emphasize how your offering can address the prospect’s pain points and improve their situation.
The goal is to persuade the prospect by showcasing the tangible benefits they can gain from using your product or service and that you just simply don’t want to take their money but actually provide value, encouraging them to take the next step.
Benefits cold email template example:
Subject Line: Unlock [Specific Benefit] with [Your Product/Service]
Hi [Prospect’s Name],
I hope this email finds you well. I wanted to introduce you to [Your Product/Service], which has been designed to help companies like [Prospect’s Company] achieve [specific benefit].
Here are some of the key benefits our clients enjoy:
- Benefit #1: [Explanation of Benefit #1 and how it addresses a specific pain point]
- Benefit #2: [Explanation of Benefit #2 and its impact on the business]
- Benefit #3: [Explanation of Benefit #3 with an example of a successful implementation]
By leveraging [Your Product/Service], you can [summarize how these benefits will improve the prospect’s business/processes].
I’d love to discuss how we can help you achieve these benefits. Are you available for a quick call next week?
Thank you for your time, and I look forward to connecting soon.
Best regards,
[Your Full Name]
[Your Position]
[Your Contact Information]
6. Features Cold Email Template
The Features Cold Email Template focuses on highlighting the unique features of your product or service relevant to your prospect. It aims to provide a detailed look at what makes your offering stand out and how it can solve their problems.
This template is designed to inform the prospect about the specific functionalities and capabilities of your product or service, showcasing what sets it apart from the competition as well as why they should choose you over your competitors.
The goal is to educate the prospect about the unique features of your product or service, sparking their interest and encouraging them to learn more.
Features cold email template example:
Subject Line: Discover the Unique Features of [Your Product/Service]
Hi [Prospect’s Name],
I hope you’re doing well. I wanted to introduce you to [Your Product/Service] and highlight some of its unique features that can benefit [Prospect’s Company].
Here are some of the standout features of [Your Product/Service]:
- Feature #1: [Detailed description of Feature #1 and its functionality]
- Feature #2: [Detailed description of Feature #2 and how it addresses specific needs]
- Feature #3: [Detailed description of Feature #3 with an example of its application]
These features have helped our clients [mention specific results or improvements], and I believe they could offer similar value to [Prospect’s Company].
I’d be happy to discuss these features in more detail and explore how they can meet your specific needs. Are you available for a quick call next week?
Looking forward to your response.
Best regards,
[Your Full Name]
[Your Position]
[Your Contact Information]
7. Exclusive Offer Cold Email Template
The Exclusive Offer Cold Email Template is designed to grab the prospect’s attention by presenting a special, time-limited offer just for them. It leverages exclusivity to create a sense of urgency as well as specialty.
This template aims to entice the prospect with a unique offer that provides additional value, encouraging them to act quickly to take advantage of the deal.
The goal is to motivate the prospect to respond and engage with your product or service by highlighting the exclusive benefits they will receive if they act within the specified timeframe.
Exclusive offer cold email template:
Subject Line: Exclusive Offer Just for You: [Special Offer] on [Your Product/Service]
Hi [Prospect’s Name],
I hope this email finds you well. As a valued professional in [Prospect’s Industry], I wanted to extend a special, limited-time offer exclusively for you.
For a short period, we are offering [specific discount, bonus, or deal] on [Your Product/Service]. This exclusive offer includes:
- Benefit #1: [Detail of the special benefit]
- Benefit #2: [Detail of another special benefit]
- Benefit #3: [Detail of an additional special benefit]
Our clients have seen remarkable results, such as [mention specific results], and we believe you can achieve similar success. This offer is only available until [specific date], so don’t miss out on this opportunity.
I’d love to discuss how you can take advantage of this exclusive deal. Are you available for a quick call this week?
Thank you for your time, and I look forward to helping you maximize your success.
Best regards,
[Your Full Name]
[Your Position]
[Your Contact Information]
8. Use Cases Cold Email Template
The Use Cases Cold Email Template highlights specific scenarios where your product or service has been successfully applied. It demonstrates practical applications and the benefits achieved in real-world situations to your prospects.
This template is designed to showcase how your offering can address specific needs and challenges that the prospect might be facing, providing relevant examples of successful implementations and results.
The goal is to help the prospect visualize how your product or service can be applied to their situation and how exactly it can benefit them, increasing their interest and likelihood of engaging with you.
Use cases cold email template example:
Subject Line: How [Your Product/Service] Can Solve [Prospect’s Specific Challenge]
Hi [Prospect’s Name],
I hope you’re doing well. I wanted to share some specific use cases of how [Your Product/Service] has helped companies like [Prospect’s Company] overcome challenges and achieve significant results.
Use Case #1: [Brief Title]
[Detailed description of the use case, including the problem faced, how your product/service was applied, and the results achieved.]Use Case #2: [Brief Title]
[Detailed description of the use case, including the problem faced, how your product/service was applied, and the results achieved.]Use Case #3: [Brief Title]
[Detailed description of the use case, including the problem faced, how your product/service was applied, and the results achieved.]These examples highlight the versatility and effectiveness of [Your Product/Service] in addressing various challenges. I’d love to discuss how we can help you achieve similar success.
Are you available for a quick call next week to explore this further?
Thank you for your time, and I look forward to connecting soon.
Best regards,
[Your Full Name]
[Your Position]
[Your Contact Information]
9. Value Proposition Cold Email Template
The Value Proposition Cold Email Template focuses on clearly communicating the unique value your product or service offers to the prospect. It aims to differentiate your offering by highlighting the key benefits and advantages over your competitors.
This template is designed to succinctly present the most compelling reasons why the prospect should consider your product or service, emphasizing the value it can bring to their business.
The goal is to persuade the prospect by showcasing the unique value proposition of your offering, encouraging them to take the next step toward engagement.
Value proposition cold email template:
Subject Line: Unlock [Specific Benefit] with [Your Product/Service]
Hi [Prospect’s Name],
I hope this email finds you well. I wanted to introduce you to [Your Product/Service] and explain the unique value it can bring to [Prospect’s Company].
Here’s what sets us apart:
- Unique Value #1: [Description of a unique feature or benefit and how it addresses a specific need]
- Unique Value #2: [Description of another unique feature or benefit with an example]
- Unique Value #3: [Description of an additional unique feature or benefit and its impact]
Our clients, such as [Client’s Name], have seen remarkable improvements in [specific area], achieving [specific results]. We believe [Your Product/Service] can help [Prospect’s Company] achieve similar success by [specific benefit relevant to the prospect].
I’d love to discuss how we can tailor our solution to meet your specific needs. Are you available for a brief call next week?
Thank you for considering this opportunity. I look forward to the possibility of working together.
Best regards,
[Your Full Name]
[Your Position]
[Your Contact Information]
10. Product Update Cold Email Template
The Product Update Cold Email Template is used to inform prospects about new features, improvements, or updates to your product or service. It helps keep your audience engaged and aware of the latest developments.
This template is designed to highlight the recent enhancements and how they can benefit the prospect, encouraging them to consider or reconsider your offering.
The goal is to generate interest and excitement about the new updates, prompting the prospect to engage with your product or service.
Product update cold email template:
Subject Line: Exciting Updates to [Your Product/Service] You Need to See
Hi [Prospect’s Name],
I hope you’re doing well. I’m excited to share some recent updates to [Your Product/Service] that I believe can significantly benefit [Prospect’s Company].
What’s New:
- Feature Update #1: [Description of the new feature or improvement and its benefits]
- Feature Update #2: [Description of another update with its advantages]
- Feature Update #3: [Description of an additional update and its impact]
These enhancements were designed to help businesses like yours [mention specific benefits or solve a specific problem]. For example, [insert a brief case study or success story related to the updates].
We’d love to show you these new features in action. Are you available for a quick demo next week?
Thank you for your time, and I look forward to discussing how these updates can support your goals.
Best regards,
[Your Full Name]
[Your Position]
[Your Contact Information]
11. Webinar Invitation Cold Email Template
The Webinar Invitation Cold Email Template is used to invite prospects to attend a webinar hosted by your company. It highlights the value of the webinar and encourages participation.
This template is designed to generate interest in the webinar by emphasizing the benefits of attending and providing clear information on how to register.
The goal is to increase webinar attendance by providing a compelling reason for the prospect to participate and offering valuable insights or learning opportunities.
Webinar invitation cold email template:
Subject Line: Join Us for a Free Webinar on [Topic]
Hi [Prospect’s Name],
I hope this message finds you well. I’m excited to invite you to our upcoming webinar, “[Webinar Title],” where we’ll be discussing [brief description of the topic].
Webinar Details:
- Date: [Date of the webinar]
- Time: [Time of the webinar]
- Duration: [Duration of the webinar]
Why Attend?
- Key Takeaway #1: [Description of a key takeaway or benefit]
- Key Takeaway #2: [Description of another key takeaway or benefit]
- Key Takeaway #3: [Description of an additional takeaway or benefit]
Our expert speakers, [Names and Titles], will share valuable insights on [specific aspect of the topic] and answer your questions live.
How to Register: Click [here] to register for the webinar and secure your spot. If you’re unable to attend, feel free to register anyway, and we’ll send you a recording of the session.
We hope you can join us for this informative event. If you have any questions, please don’t hesitate to reach out.
Thank you, and we look forward to seeing you at the webinar!
Best regards,
[Your Full Name]
[Your Position]
[Your Contact Information]
12. Event Invitation Cold Email Template
The Event Invitation Cold Email Template is used to invite prospects to an event hosted by your company or a conference or tradeshow, attended by your company. It highlights the importance and benefits of attending the event.
This template aims to generate interest and excitement about the event, providing all necessary details and encouraging the prospect to attend.
The goal is to increase event attendance by clearly communicating the value and relevance of the event to the prospect.
Event invitation cold email template:
Subject Line: You’re Invited: [Event Name] on [Date]
Hi [Prospect’s Name],
I hope you’re doing well. I’m thrilled to invite you to our upcoming event, “[Event Name],” taking place on [Event Date] at [Event Location].
Event Details:
- Date: [Event Date]
- Time: [Event Time]
- Location: [Event Location]
Why Attend?
- Benefit #1: [Description of a key benefit or feature of the event]
- Benefit #2: [Description of another benefit or feature]
- Benefit #3: [Description of an additional benefit or feature]
At [Event Name], you will have the opportunity to [network with industry leaders, gain valuable insights, participate in interactive sessions, etc.]. Our keynote speakers include [Speaker Names and Titles], who will share their expertise on [specific topics].
How to Register: Click [here] to register for the event and secure your spot. Spaces are limited, so be sure to register soon to guarantee your attendance.
We would love to have you join us for this exciting event. If you have any questions or need further information, please don’t hesitate to reach out.
Thank you, and we look forward to seeing you at [Event Name]!
Best regards,
[Your Full Name]
[Your Position]
[Your Contact Information]
13. Soft Pitch Cold Email Template
The Soft Pitch Cold Email Template introduces your product or service in a subtle, non-sales manner. It focuses on building a relationship and providing value rather than making a hard sell.
This template is designed to gently introduce your offering to the prospect, sparking their interest without overwhelming them with a direct sales pitch, yet still selling your prospects.
The goal is to pique the prospect’s curiosity and encourage them to learn more about your product or service at their own pace.
Soft pitch cold email template:
Subject Line: How [Your Product/Service] Can Help [Prospect’s Company] with [Specific Challenge]
Hi [Prospect’s Name],
I hope this email finds you well. I’ve been following [Prospect’s Company] and noticed your impressive work in [specific area]. Given your focus on [specific aspect], I thought you might find [Your Product/Service] particularly useful.
At [Your Company], we help businesses like yours [briefly describe what your product/service does]. Here are a few ways we could potentially assist you:
- Benefit #1: [Description of the benefit and how it addresses a challenge]
- Benefit #2: [Description of another benefit relevant to the prospect]
- Benefit #3: [Description of an additional benefit]
I’d love to share more details and see if there might be an opportunity for us to collaborate. Are you available for a brief call next week to discuss this further?
Thank you for your time, and I look forward to connecting soon.
Best regards,
[Your Full Name]
[Your Position]
[Your Contact Information]
14. Hard Pitch Cold Email Template
The Hard Pitch Cold Email Template is a direct and straightforward approach to presenting your product or service. It clearly outlines the benefits and aims to close the deal quickly.
This template is designed to make a strong, compelling case for your product or service, emphasizing urgency and clear advantages to persuade the prospect to take immediate action.
The goal is to secure a commitment from the prospect, whether it’s scheduling a meeting, signing up for a demo, or making a purchase.
Hard pitch cold email template:
Subject Line: Transform Your [Aspect of Business] with [Your Product/Service] Today
Hi [Prospect’s Name],
I hope this email finds you well. I’m reaching out because I believe [Your Product/Service] can provide significant value to [Prospect’s Company] and help you achieve [specific goal or solve a specific problem].
Here’s why [Your Product/Service] stands out:
- Immediate Benefit #1: [Description of a key benefit and its impact]
- Immediate Benefit #2: [Description of another key benefit and its impact]
- Immediate Benefit #3: [Description of an additional key benefit and its impact]
Our clients, such as [Client’s Name], have seen remarkable improvements, including [specific result]. We’re confident that [Prospect’s Company] can experience similar success.
Special Offer:
For a limited time, we’re offering [special discount, bonus, or deal] to new clients who sign up by [specific date]. Don’t miss out on this opportunity to elevate your [aspect of business] with [Your Product/Service].Let’s schedule a call this week to discuss how we can get started. Are you available on [suggest a couple of dates/times]?
Looking forward to your response.
Best regards,
[Your Full Name]
[Your Position]
[Your Contact Information]
15. Partnership Cold Email Template
The Partnership Cold Email Template is used to propose a mutually beneficial partnership between your company and the prospect’s company. It focuses on highlighting how both parties can gain value from working together.
This template aims to establish a collaborative relationship by outlining the potential benefits of a partnership and demonstrating how it aligns with the prospect’s goals.
The goal is to initiate a conversation about forming a partnership, encouraging the prospect to explore the potential synergies and benefits.
Partnership cold email template example:
Subject Line: Exploring a Potential Partnership Opportunity with [Prospect’s Company]
Hi [Prospect’s Name],
I hope this email finds you well. My name is [Your Name], and I am [Your Position] at [Your Company]. We specialize in [briefly describe your company’s focus], and I believe there could be a great opportunity for a partnership between our companies.
Why Partner with Us:
- Mutual Benefit #1: [Description of a mutual benefit and how it aligns with the prospect’s goals]
- Mutual Benefit #2: [Description of another mutual benefit]
- Mutual Benefit #3: [Description of an additional mutual benefit]
We’ve successfully partnered with companies like [Partner’s Name], resulting in [specific results or success stories]. By collaborating, we can [briefly describe potential outcomes or projects].
I’d love to discuss this opportunity further and explore how we can work together to achieve our mutual goals. Are you available for a call next week to delve into this possibility?
Thank you for considering this partnership opportunity. I look forward to your response.
Best regards,
[Your Full Name]
[Your Position]
[Your Contact Information]
Best Practices for Writing Cold Email Templates
If you’re ready to start crafting your own cold email templates, then make sure you also apply these best practices for writing cold email templates.
- Be Personalized: Tailor each email to the recipient by including their name, mentioning specific details about their company or role, and addressing their unique pain points or interests.
- Create Information Sequence Structure: Ensure your cold email sequence gradually delivers important information to your prospects, aligning with their buyer journey. Start with general information and progressively introduce more detailed content about your product or service.
- Keep One Information per Cold Email: Provide only ONE information per cold email be it a case study, features, benefits, pain points, or other. Never mix two different pieces of information in one email.
- Keep It Short: Limit your cold emails to 90 to 150 words to maintain the reader’s attention and make it easier for them to grasp your message quickly.
- Have a Clear and Compelling Subject Line: Craft subject lines that are intriguing, personalized, and relevant to the recipient, increasing the likelihood of your cold email being opened.
- Use a Strong Call to Action (CTA): Include a clear and actionable CTA, guiding the recipient on the next steps, whether it’s scheduling a call, visiting your website, or replying to the email.
- Provide Value Don’t Just Sell: Ensure each email offers something of value to the recipient, such as a helpful tip, relevant industry insight, or a special offer.
- Avoid Spam Triggers: Use language that is professional and genuine, steering clear of words and phrases that might trigger spam filters.
- A/B Test Your Emails: Experiment with different subject lines, email content, and CTAs to see what resonates best with your audience, and adjust your approach based on the results.
- Respect Privacy and Provide an Opt-Out: Include an option for recipients to unsubscribe or opt out from future emails to comply with regulations and respect their preferences.
Conclusion
As you can see, there are many cold email templates you can use to put together personalized cold email sequences that convert your prospects into customers or whatever you need them to be.
If you want to learn more about specific cold email templates, you can visit our cold email template library with over 50+ templates.
How ProfitOutreach Can Help You with Writing Cold Email Templates?
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Effortlessly build your cold email sequence by selecting cold email templates from our extensive library, and let us handle the rest.
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