Cold email outreach is still one of the most effective marketing techniques to connect with potential customers and drive sales.
With so many cold email tools and software solutions available now, it can be overwhelming to determine the best one for your specific needs.
In this article, we review the 10 best cold email software platforms in 2024 based on features, pricing, and ease-of-use.
Whether you’re just starting out with cold outreach or looking to scale your existing efforts, read on to find the perfect solution to boost your cold email marketing.
Overview of Best Cold Email Software in 2024
| Name | What it Does | Free Trial | Pricing |
|---|---|---|---|
| ProfitOutreach | Generate highly personalized cold email sequences. | No, but offer affordable trial plan. | From $60/Mo |
| AeroLeads | Lead generation with access to a vast database of emails and phone numbers. | Yes | From $39/Mo |
| WoodPecker | Automates personalized multi-step email sequences and ensures high deliverability. | Yes | From $29/Mo |
| Lemlist | Advanced AI-infused email sending with personalization and multi-channel campaigns. | Yes | From $59/seat/Mo |
| Instantly | Offers advanced features for cold email sending with a focus on affordability. | Yes | From $37/Mo |
| Reply.io | Automates sales outreach across multiple channels using AI. | Yes | From $59/user/Mo |
| Saleshandy | Scales sales outreach with personalized emails and effective tracking. | Yes | From $36/Mo |
| Yesware | Streamlines the sales process for B2B cold sales outreach with tracking and templates. | Free Plan | From $0/seat/Mo (Free plan available) |
| Klenty | Sales force automation with personalized email campaigns and multi-touch outreach. | Yes | From $60/user/Mo (billed quarterly) |
1. ProfitOutreach
Best for generating highly personalized cold email sequences.
ProfitOutreach is AI-powered cold email generator and outreach software that specializes in generating cold emails and LinkedIn sequences. It enables users to create personalized messages by leveraging information from prospects’ LinkedIn profiles, company websites, and the specific offers and goals of the users’ campaigns.
This approach ensures that each message and the entire sequence is not only personalized but also strategically aligned with the objectives of the campaign, thus enhancing the potential for successful engagement.
Key Features
- Prospect LinkedIn Profile Data Extraction: ProfitOutreach collects prospects’ data from their personal LinkedIn profiles that are used to craft the personalized cold email sequences for each individual prospect.
- Company Website Data Extraction: ProfitOutreach collects information about the prospect company from their website and uses AI to summarize what the companies are about.
- My Offers Creator: To ensure that every outreach campaign meets its objectives, users provide information about their company, campaigns, special offers, and more.
- AI Cold Email Sequence Generator: ProfitOutreach combines all the information from the prospect and outreacher and crafts personalized cold email sequences using AI. The user can easily set the tone, number of emails per sequence, customize their sequence as well as provide other important information for every email such as case studies, testimonials, special offers, etc.
- AI Bulk Cold Email Sequence Generator: Easily upload a list of prospects with links to LinkedIn profiles and websites, provide your campaign offer information, build your sequence or let the AI recommend one, and let our system craft personalized cold email sequences for every prospect.
Pros
- Craft highly personalized cold email sequences at scale.
- It’s very easy to use and does not require any skill in outreach or cold email.
- Each sequence and message can be customized to meet the brand tones.
- Affordable cold email generated powered by AI
Cons
- Does not send the emails and you need another software for that.
- Does not offer free trial.
Pricing
ProfitOutreach offers monthly and one-time credit packages with tiered plans from Starter to Enterprise. Pricing includes:
Monthly Plans (Credits Do Not Roll-Over):
- Starter: 250 credits at $0.12/credit, totaling $30/month.
- Growth: 750 credits at $0.10/credit, totaling $75/month.
- Pro: 1,200 credits at $0.08/credit, totaling $96/month.
- Enterprise: Minimum of 3,000 credits at $0.06/credit, starting from $180/month.
One-Off Plans (Credits Do Rollover):
- Trial: 100 credits at $0.25/credit, $25 one-time.
- Starter: 250 credits at $0.20/credit, $50 one-time.
- Growth: 750 credits at $0.16/credit, $120 one-time.
- Pro: 1,500 credits at $0.12/credit, $180 one-time.
- Enterprise: Minimum of 3,000 credits at $0.10/credit, starting from $300 one-time.
Yearly Plans:
ProfitOutreach also offers yearly subscriptions providing around a 20% discount compared to monthly pricing.
2. AeroLeads
Best for B2B prospecting and email database.
AeroLeads is a web-based tool that helps generate leads and prospects. It can find phone numbers and emails for companies and people across multiple industries. AeroLeads also has a database of 650 million business profiles that contain emails and phone numbers helping you connect with your target audience.
Key Features
- Prospecting tools: AeroLeads allows you to search for leads by company, industry, job title, location, and other criteria. You can also upload your own list of leads or use AeroLeads’ built-in database of over 200 million contacts.
- Contact information: AeroLeads finds email addresses, phone numbers, and social media profiles for your leads.
- Email marketing: AeroLeads allows you to create and send email campaigns to your leads.
- Lead scoring: AeroLeads scores your leads based on their likelihood to convert, so you can focus your efforts on the most promising ones.
- Integration with other CRM and marketing tools: AeroLeads integrates with popular CRM and marketing tools, such as Salesforce, HubSpot, and Mailchimp.
Pros
- High quality prospect database with up to date contact information.
- Very easy to use.
- Affordable.
- Easy to integrate with wide varieties of CRM and email marketing tools.
Cons
- Only around 650 million contacts which is considered low.
- Lack of API and custom integration capabilities.
- Limited to your LinkedIn account search.
Pricing
AeroLeads offers competitive pricing for their comprehensive email finder, verifier, and personal phone finder software, with plans suitable for every business size.
Here is the breakdown:
- Take Off: $39/month – Unlimited searches and users, 2,000 credits, dedicated account manager.
- Climb: $59/month – Enhanced plan with 5,000 credits for growing businesses, dedicated support.
- Cruise: $99/month – Most popular, 10,000 credits, ideal for expansive marketing campaigns.
- Enterprise: $249/month – Premium option, 30,000 credits, for large-scale enterprise needs.
3. WoodPecker
Best for affordable cold email sending.
Woodpecker is a B2B email outreach and cold email follow-up automation platform designed to help businesses improve their lead generation, prospecting, and client engagement efforts. It offers an easy way to upload your contacts, build your cold email sequences and automatically send thousands of emails while minimizing the chances of landing in spam.
Key Features
- Cold Email Builder: WoodPecker automates personalized multi-step email sequences with templates and A/B testing.
- Email Verification: This ensure high deliverability by validating email addresses in real-time.
- Natural Cold Email Scheduling: Mimic human sending patterns with randomization and time zone awareness.
- In-depth Analytics: It helps you track opens, clicks, replies, and trends with insightful reports and visualizations.
- Automated Follow-Ups: Schedule your follow-ups with your prospects to maximize your cold email outcome.
Pros
- Very easy to build personalized cold email sequence and follow ups.
- It provides email verification to ensure you minimize bounces.
- Using advance features and algorithms to minimize the chances of landing in spam folder.
- Free warm-up feature, but doesn’t work for Gmail and G-suite.
- Provides great tips and tricks to maximize your cold email campaigns.
Cons
- Limited advanced features in terms of prospecting.
- The new pricing makes it relatively expensive for scaled cold email outreach.
- Customer support is becoming less of a quality as used to be.
Pricing
Woodpecker offers flexible pricing plans to suit various business needs, focusing on maximizing your email outreach efficiency with value-added features.
But as I said, their new pricing based on contacted and stored prospects made it a lot more expensive than used be:
- $29/monthly: 500 contacted prospects, 2,000 stored prospects. Includes free email warm-up and verification tools, unlimited team members and email accounts.
- $49/monthly: 1,000 contacted prospects, 4,000 stored prospects. Plus all the foundational features for a slightly larger scale operation.
- $67/monthly: 2,000 contacted prospects, 8,000 stored prospects. Designed for growing businesses needing more outreach capacity.
- $84/monthly: 3,000 contacted prospects, 12,000 stored prospects. Offers a balance between volume and price for expanding teams.
- $99/monthly: 4,000 contacted prospects, 16,000 stored prospects. Tailored for advanced users with high outreach demands.
- $129/monthly: 6,000 contacted prospects, 24,000 stored prospects. Perfect for large-scale operations needing extensive prospect storage.
- $159/monthly: 8,000 contacted prospects, 32,000 stored prospects. The ultimate plan for maximum outreach and storage capabilities.
And this pricing continues…
4. Lemlist
Best for advanced and AI-infused cold email sending for sales.
Lemlist is an AI-powered sales engagement platform that helps businesses connect with potential customers and close more deals. It’s an all-in-one tool for your outreach needs and excellent solution for sales.
Key Features
- Email outreach: Lemlist allows you to create and send personalized email campaigns to large numbers of recipients.
- LinkedIn outreach: Lemlist integrates with LinkedIn, so you can send personalized messages to your LinkedIn connections. You can also use Lemlist to find new leads on LinkedIn.
- Multi-channel campaigns: Lemlist allows you to create campaigns that use multiple channels, such as email, LinkedIn, and phone calls.
- Lead generation: Lemlist includes a number of tools that can help you generate new leads, such as a lead finder and an email verifier.
- Analytics: Lemlist provides detailed analytics on your campaigns, so you can see what’s working and what’s not.
Pros
- Great AI-capabilities to improve personalization.
- All-in-one tool for sales outreach.
- Great integration options with Zapier integration.
- Free warm-up tool using Lemwarm.
- Offers templates to start off your cold email sequence easily.
Cons
- Small lead database of around 450M.
- Relatively expensive for large scale cold email outreach.
- Does not support email attachments.
- Small number of prospects can be extracted each month.
- Good only for limited outreach.
Pricing
Lemlist offers tailored email outreach solutions, from essential tools to advanced features, with plans for every business scale.
- Standard: $59/seat/month – Comprehensive tools for personalized email campaigns, with CRM integration and analytics.
- Pro: $99/seat/month – Expands on Standard with multichannel campaigns and advanced customization options.
- Enterprise: Custom pricing – Customized support for large sales teams, including exclusive coaching and VIP support.
5. Instantly
Best for affordable, yet advanced features for cold email sending.
Instantly.ai is a software platform designed to help businesses with cold email outreach. It automates and personalizes the email sending process, aiming to increase cold email response rates and engagement rates. Here’s a breakdown of its key features:
Key Features
- B2B Lead Finder: Helps you discover email addresses of potential leads.
- Email Warm Up: Ensures your email domain has a good reputation to avoid landing in spam folders.
- Analytics and reporting: Tracks key metrics like cold email open rates, click-through rates, and reply rates to measure campaign performance.
- Email personalization: Enables you to create personalized email templates with merge tags for individual recipients.
- Email automation: Allows you to schedule and send bulk email campaigns automatically.
Pros
- Very affordable for large scale cold email outreach.
- Easy to use, intuitive and modern design.
- Advanced features for affordable price.
- Send emails from any provider.
Cons
- No LinkedIn automation.
- Lacks some basic tools for outreach such as click tracking or signatures.
- Not ideal option for agencies.
Pricing
Like I said, Instantly provides scalable email marketing solutions, from growing businesses to large-scale operations, with a focus on unlimited account features.
- Growth: $37/mo – Supports 1,000 active leads and 5,000 emails monthly, with unlimited email warmup and accounts.
- Hypergrowth: $97/mo – Expands capacity to 25,000 active leads and 100,000 emails monthly, with premium support.
- Light Speed: $358/mo – Builds on Hypergrowth with up to 500,000 emails monthly and 100,000 uploaded contacts.
6. Reply.io
Best for automating sales outreach using AI.
Reply.io is an AI-powered sales engagement platform that helps businesses connect with potential customers and book more meetings. It’s primarily used by sales teams and recruiters to automate and personalize their outreach efforts across various channels.
Key Features
- AI Email Generation: Use variables to insert prospect-specific information into your messages.
- Email sequences: Schedule and send a series of personalized emails over time.
- Meeting booking: Integrate with your calendar to let prospects book meetings directly.
- Templates: Provides with customizable email templates to get you started quickly.
- Multichannel Outreach: Allows you to send email, SMS, Calls and engage with prospects on LinkedIn.
Pros
- Great automation capabilities to automate sales outreach.
- Advanced automation capabilities and features.
- Allows you to have multi-channel sales outreach.
- Provides some great personalization capabilities.
Cons
- Very limited in terms of scaling the outreach as it gets expensive.
- It’s a bit confusing their interface and setup can be complicated.
- Difficult to integrate with other platforms.
- Lack of export features.
Pricing
Reply.io offers different plans to fit individuals and teams at various growth stages, emphasizing automation and integration capabilities.
- Free: Discover Reply.io with AI sequence generator, 200 search credits, and basic data filters for everyone.
- Starter: $59/user/month – Email outreach automation, 500 data search credits, and essential tracking and integration features for individuals.
- Professional: $99/user/month – Adds social media, calls, SMS, and advanced integrations for small teams, with 1,000 data search credits.
- Ultimate: $139/user/month (min 3 seats) – For scaling teams, offering dedicated support, 30,000 data search credits, and high-volume API.
7. Saleshandy
Best for scaling sales outreach for affordable price.
Saleshandy is a cold email platform that helps small to midsize businesses reach out to their prospects with personalized emails. It is a sales engagement platform that helps sales teams scale their email outreach operations.
Key Features
- Sequence score: This feature analyzes your email sequences and provides a score based on various factors that contribute to their effectiveness.
- Email warm-up: This feature helps gradually increase your email sending volume from a new domain to establish a positive reputation and avoid landing in spam folders.
- LinkedIn email finder: This Chrome extension lets you find verified email addresses for LinkedIn profiles directly within the platform.
- Lead finder: This recently launched feature helps you discover new sales leads directly within the Saleshandy platform.
- Agency portal: This feature caters to sales agencies and teams managing multiple clients’ email outreach campaigns.
- Sender rotation: This feature helps improve deliverability and avoid spam filters by automatically switching between different email addresses within your sequence.
Pros
- Known for its excellent customer service.
- Their tracking features are great.
- Email validation features is very effective.
- Very easy to use.
- Affordable.
- Provides notifications and allows scheduling emails easily.
Cons
- Sometimes buggy.
- Email warm-up feature is not as good as others.
- Not as advanced as other sales engagement tools.
Pricing
Saleshandy’s pricing tiers are designed to accommodate a wide range of cold email outreach needs, from beginners to large-scale operations.
- Outreach Starter: $36/Month – Ideal for beginners with unlimited email accounts, 2,000 total prospects, and 6,000 emails per month.
- Outreach Pro: $99/Month – Enhances outreach with unlimited team members, 30,000 total prospects, and 100,000 emails per month. Most popular plan.
- Outreach Scale: $199/Month – For businesses looking to scale with 60,000 total prospects and 200,000 emails per month.
- Outreach Scale Plus100k: $299/Month – Custom plan for maximum outreach, 100,000 prospects, and 300,000 emails per month.
- Add-On Service: Email verification service at $60 for 30,000 recipients, improving email deliverability.
8. Yesware
Best for B2B cold sales outreach.
Yesware is a sales productivity platform designed to help businesses close more deals by streamlining the sales process. It integrates with popular email clients like Gmail and Outlook, and provides a suite of tools to help salespeople.
Key Features
- Track email activity: See when recipients open emails, click on links, and download attachments. This helps salespeople know who is engaged with their messages and who needs a follow-up.
- Schedule meetings: Easily find times that work for both the salesperson and the prospect, and automatically send calendar invites.
- Send email templates: Create and save reusable email templates for common sales outreach scenarios.
- Track sales pipeline: Keep track of the progress of each deal in your pipeline, and see which deals are most likely to close.
- Analyze sales performance: Get insights into your sales team’s activity and performance, and identify areas for improvement.
Pros
- Great capabilities of sales engagement for b2b sales.
- Affordable pricing.
- Advanced sales engagement features.
- Great in helping increase conversions.
- Helpful templates to get you started.
Cons
- Longer learning curve.
- Customer support is slow sometimes.
- Spam detection software has many issues.
Pricing
Yesware offers a range of plans suited for sales professionals at different stages of their career, from beginners to large, powerhouse teams.
- Free Forever: $0/seat/month – Basic email and attachment tracking, 10 campaign recipients per month, and weekly webinar trainings.
- Pro: $19/seat/month – Enhanced tracking and reporting features for solo sales professionals and small businesses.
- Premium: $45/seat/month – Advanced features for scaling teams, including unlimited campaigns and team reporting. Most popular option.
- Enterprise: $85/seat/month – Comprehensive Salesforce integration and synchronization for large sales teams.
- Custom Plan: Contact for pricing – Tailored solutions, including Salesforce customizations and dedicated support.
9. Klenty
Best for sales force automation.
Klenty is a sales engagement platform that helps sales teams reach out to prospects, execute multi-channel, multi-touch outreach, and automate repetitive tasks. It helps free up sales reps to focus on building relationships, getting meetings booked, and closing deals.
Key Features
- Email outreach: Klenty allows you to create and send personalized email campaigns to your prospects. You can also track the results of your campaigns and see how your prospects are engaging with your emails.
- Call automation: Klenty can automatically dial phone numbers for you and connect you with your prospects. You can also use Klenty to leave voicemails and send text messages.
- Social media engagement: Klenty integrates with LinkedIn and other social media platforms, so you can connect with your prospects on their preferred channels.
- Reporting and analytics: Klenty provides you with detailed reports on your sales activity, so you can see what’s working and what’s not.
- CRM integration: Klenty integrates with popular CRMs, so you can keep all of your sales data in one place.
Pros
- Very easy to use.
- Great automation capabilities for sales.
- Many advanced features.
- Great personalization capabilities.
- Great for cold email outreach.
Cons
- Integrations sometimes do not work well.
- Considered expensive.
- Don’t have monthly plans, only quarterly or yearly.
Pricing
Klenty offers different pricing tiers tailored to sales teams’ needs, from enhancing email responses to integrating advanced CRM features. But I must say, the missing monthly plans is a bit bummer:
- Startup: $60/user/month (billed quarterly) – Basic email deliverability, sales operations tools, and 24/5 support for teams seeking more responses.
- Growth: $85/user/month (billed quarterly) – Includes Startup features plus CRM integrations, multichannel outreach, and account-based prospecting for clean CRM maintenance.
- Pro: $125/user/month (billed quarterly) – Builds on Growth with sales coaching, website tracking, and enhanced email and phone credits for KPI-driven sales processes. Most popular.
- Enterprise: Custom pricing – Advanced compliance, security features, and quarterly reviews, extending Pro features for large sales teams needing tailored solutions.
10. Bouncer
UseBouncer is a service designed to verify email addresses to ensure that your emails are reaching real people by checking your email lists for invalid, disposable, or risky addresses. It allows you to improve your email deliverability, protect your sender reputation, increase your ROI from cold email and reduce your bounce rates.
Key Features
- Email Verification: Confirms the validity and deliverability of email addresses.
- Email Verification API: Enables automated email validation through your applications.
- Toxicity Check: Identifies and flags harmful or inappropriate email content.
- Integrations: Connects with other services for seamless email validation processes.
Pros
- Highly affordable.
- Super easy to use.
- Great API to verify emails at scale in spreadsheet.
- Highly accurate with verification.
Cons
- It only verifies emails.
Pricing
UseBouncer offers a Pay-As-You-Go email verification model. Features include API access and no expiry on credits. No initial credit card required. Pricing starts at $0.008 per email for 1,000–4,000 emails, decreasing with volume up to over 2.5 million emails, which requires direct contact for rates. Various currencies accepted.
Why Cold Email Marketing is Still Effective?
Despite the rise of new digital marketing channels, cold email marketing continues to stand out as a remarkably effective strategy for reaching potential customers and driving significant returns.
Especially at the beginning of company existence, as it’s one of the best ways to get customers early on with very small investment.
Of course, there is a lot more to cold email and I am going to back it up by compelling statistics and practical advantages that highlight its value:
Why Cold Email Marketing is Still Effective:
- High Return on Investment: Cold email is known for its exceptional return on investment (ROI), with the potential to generate up to 4400% more ROI than other channels. This efficiency makes it an indispensable tool for marketers aiming to maximize their budget and impact.
- Preferred Communication Channel: A significant 80% of buyers indicate a preference for being contacted via email, making it the most favored channel for initial outreach. This preference highlight the importance of email in establishing the first point of contact with potential customers.
- Effectiveness in Sales: According to 43% of salespeople, email ranks as the most effective sales channel. Its direct and personalized nature allows sales teams to craft messages that resonate with their audience, improving engagement and facilitating the sales process.
- Openness to Email Communication: Approximately 71% of buyers are open to receiving emails when they are exploring new solutions to enhance business outcomes. This openness provides an excellent opportunity for businesses to introduce their offerings and establish a connection with prospective clients.
- Very Affordable: You can start cold email outreach for as little as for around $100/month and start generating positive ROI within the next 1-3 months. Unlike from other channels such as SEO, PPC, or social media where the investment and/or timeline is much, much higher.
With that being said, cold email is one of my favourite ways to start quickly generating revenue for business while working on other marketing channels such as SEO, email marketing, or once have enough budget then moving to PPC.
How to Choose the Best Cold Email Software for Your Needs?
Choosing the best cold email software for your needs is crucial to the success of your email marketing campaigns.
The right tool can significantly enhance your outreach efforts, improve engagement rates, and increase your overall ROI.
However, it’s often necessary to utilize several software solutions to cover all aspects of the process, including building a prospect database, personalizing content, and sending emails.
Each stage is critical for the success of your outreach efforts, demanding tools that specialize in these specific functionalities.
- Building a Prospect Database: A robust database is the foundation of any successful cold email campaign. Tools like AeroLeads excel in this area by providing access to a vast database of potential leads, including emails and phone numbers, making it easier to target the right audience.
- Personalizing Content: To ensure your emails resonate with your recipients, personalization is key. ProfitOutreach stands out for its ability to generate highly personalized cold email sequences. By leveraging data from prospects’ LinkedIn profiles and company websites, it crafts messages that are not only tailored but also aligned with your campaign goals.
- Sending Emails: For the actual sending of emails, platforms like WoodPecker and Reply.io offer robust solutions. They provide features for automating email sequences, ensuring deliverability, and managing follow-ups, all of which are essential for engaging your prospects effectively.
- Additional Tools for Comprehensive Campaigns: Depending on your specific needs, you might also consider tools that offer specialized features, such as Lemlist for its advanced AI-infused email sending capabilities, or Saleshandy for scaling sales outreach affordably.
Also, you should consider important aspects of each tools such as:
- Features and capabilities – Evaluate which features are essential like email personalization, scheduling, tracking opens/clicks, etc. Also consider special capabilities like lead generation, LinkedIn integration, meeting scheduling, etc. that can help you maximize effectiveness. Prioritize must-have vs nice-to-have features.
- Industry and use case – Certain tools cater better to different industries like IT, marketing, sales. Also factor if it’ll be used by individuals vs teams, agencies, enterprises etc.
- Scalability – Assess number of emails and outreach volume you need to send on monthly/annual basis. This will determine if tool can support your growth over long run.
- Deliverability – Check spam testing scores and tools like email warm-up, domain reputation monitoring that help improve email deliverability. High inbox placement rates crucial for response.
- Ease of use – Evaluate interface, workflows, tutorials/support provided etc. to determine learning curve and usability based on your team’s capabilities. Complexity can hinder user adoption.
- Integrations – See what leading CRMs, email services, other software tools integrate with platform, especially ones you already use to allow seamless workflows.
- Budget – Shortlist tools that align with your budget constraints. Focus on core features over unnecessary bells & whistles if working with limited budget.
With that, a successful cold email campaign often requires the combined strengths of multiple tools.
ProfitOutreach for personalization, AeroLeads for lead generation, and platforms like WoodPecker or Reply.io for email sending and management, each play an essential role.
By integrating these solutions into your cold email strategy, you can enhance your outreach efforts, improve engagement rates, and ultimately achieve better results from your campaigns.
How to Start with Cold Email Marketing?
If you’re new to cold email marketing, here are some key tips to kickstart your outreach campaigns effectively while avoiding common beginner mistakes that I wish I would know before I started my outreach campaigns:
- Build a targeted lead list: Research your ideal customers and build a targeted list of prospects to outreach to based on relevant attributes like industry, company size, job titles etc. Quality over quantity is key.
- Personalize and craft engaging emails: Create personalized emails for each prospect highlighting their pain points. Use best practices for cold email subject lines that are benefit-driven. Personalization boosts open and response rates dramatically. It’s important to know how to craft the best cold email subject lines.
- Understand the difference between cold emails and spam: Cold emails are personalized, valuable messages targeting interested prospects. Spam emails are untargeted, irrelevant bulk messages. Ensure your messages provide unique value and avoid spammy language. Read more on cold email vs spam email.
- Start with small test batches Test out your emails in small batches of 10-50 prospects before expanding your outreach. Examine open/response metrics to optimize your messaging for each new batch.
- Automate follow-up sequences: Set up automated follow-up sequences to re-engage non-responders. Studies show over 50% of sales happen after the 5th follow-up outreach. Automation enables consistency at scale.
- Continue to expand your prospecting: As you refine your approach, continuously expand your outreach through new prospect research, lead generation tools, and growing your lists to drive more conversations and revenue.
Following structured best practices for cold emailing while leveraging automation will lead to higher quality conversations and sales opportunities over time.
Be patient and focused on improvement with each campaign. Remember there will be rejection and angry people telling you off, but hey, as long as you follow all the regulations, you’re polite and honest, nothing bad will happen to you.
Remember, somebody stole their last donuts at their favourite coffee shop so the day is not going to well for them…
FAQs about Best Cold Email Software and Choosing One
In this section, we’re going to answer the following questions regarding best cold email software:
What is the best cold email software?
The best cold email software for 2024 is ProfitOutreach, known for its high customization and AI-powered sequence generation, making it ideal for personalized outreach campaigns. It stands out by leveraging LinkedIn profiles and company data to craft tailored messages, offering various pricing plans, including a notable yearly subscription discount.
Which platform is better for cold email outreach?
ProfitOutreach is considered superior for cold email outreach due to its unique AI capabilities that allow for highly personalized email sequences. Its features include data extraction from LinkedIn, company information summarization, and a bulk cold email sequence generator, positioning it as a top choice for marketers seeking effective engagement strategies.
Is ProfitOutreach good for cold email outreach?
Yes, ProfitOutreach is excellent for cold email outreach. It specializes in generating personalized email sequences with AI, utilizing data from LinkedIn profiles and company websites. Its user-friendly interface, combined with the ability to craft messages aligned with campaign goals, makes it a highly effective tool for reaching potential customers.
Do you need software for cold email outreach?
Yes, software for cold email outreach is essential. It streamlines the process, enhances personalization, improves deliverability, and provides analytics for optimizing campaigns, making it a valuable asset for any effective cold email strategy.
Can you do cold email yourself?
Yes, you can do cold email yourself. However, using specialized software can significantly increase efficiency, personalization, and compliance with spam regulations, leading to better response rates and overall success.
Is cold email still profitable?
Yes, cold email is still profitable. With a potential ROI of up to 4400%, it remains one of the most effective marketing strategies for reaching new customers and driving sales, especially when executed with personalized and targeted messages.
Is cold email legal?
Yes, cold email is legal, provided it complies with laws such as CAN-SPAM in the U.S., GDPR in Europe, and other regional regulations. It requires transparency, an opt-out mechanism, and relevant content for the recipient to ensure compliance and ethical practices.
Related Articles:
- Achieve the Best Cold Email Deliverability with These 19 Best Practices
- How to Craft Best Cold Email Subject Lines with Examples
- State of Cold Email Statistics
Related Cold Email Templates:
- Webinar Invitation Cold Email Template Guide: Examples, Best Practices, and Tips
- Soft Pitch Cold Email Template Guide: Examples, Best Practices, and Tips
- How to Write Introduction Cold Email Template
- Exclusive Offer Cold Email Template Guide: Examples, Best Practices, and Tips
